"Amateurs sit and wait for inspiration; the rest of us just get up and go to work." — Stephen King In recent weeks, I’ve had several property developers reach out asking for advice on using social media to grow their businesses. The biggest challenge they all seem to face? Inspiration. “What should I post? What will get people interested?” It’s a common struggle, but here’s the good news: the best content is often right in front of you. Property is a fascinating industry—it’s full of twists and turns, challenges, and triumphs. From sourcing a deal to overcoming unexpected delays, every day brings new stories. And those stories? They’re exactly what people are searching for when they’re scrolling through their feeds. The key is to turn your unique experiences into valuable, engaging content. But how? Let’s start with the framework I use: E.A.T. Google introduced this acronym years ago to shape how content is ranked on its search engine. Now, it’s just as relevant for social media. Here’s how you can use it: Education: Teach your audience something new. Share insights into the property process—how you source deals, manage budgets, or handle unexpected challenges. People love to learn from real-world experiences. Authority: Show you know your stuff. Post case studies, highlight successes, or offer commentary on industry trends. Demonstrate why you’re a trusted voice in property. Trust: Be relatable and transparent. Share behind-the-scenes moments, lessons from mistakes, or the human side of your work. Authenticity builds trust like nothing else. Social media success isn’t about reinventing the wheel—it’s about sharing the journey. Your day-to-day work, challenges, and victories are a goldmine for content. Still struggling for ideas? Start small: Post a quick story about a problem you solved today. Share a photo of a project in progress. Offer your perspective on a hot topic in the property industry. The more you share, the more inspiration will flow—and the more people will connect with you. So don’t wait for the “perfect” idea. Just start. Your audience is out there, ready to learn, engage, and be inspired by your journey. What’s holding you back from posting? Let me know in the comments—I’d love to help.

Posted by Chris at 2025-01-28 11:55:38 UTC