Trying to reach more property developers on social media? Here's on simple change... Yesterday, I had a great conversation with UK Homes Network members about how to create standout content on social media. We broke down what makes a good post, and the key takeaways were clear: add value to your audience. Whether that’s through a data insight, a unique opinion, or a behind-the-scenes look at a project, valuable content is what gets engagement. But one point that kept coming up was imagery: specifically, what kind of images actually attract property developers? ✅ High-quality images are a must. If you’re in the picture, making eye contact with the camera can boost engagement by up to 35%. ✅ Stock images? Choose wisely. Many people default to posting a generic countryside field when talking about land. But does that really capture what developers are looking for? Luckily, I was sat next to @Helen Lowe, who made a great point: there’s a big difference between greenfield, grey belt, and brownfield land. Developers aren’t just looking at an empty field; they’re thinking about planning, infrastructure, and the next stage of development. 💡 So here’s a thought: Instead of posting a scenic field, what if you shared images of footings being dug? Actual groundworks. That moment when planning is done, construction is starting, and the excitement is building. That’s the kind of image that will resonate with developers. What do you think? Have you noticed certain types of images perform better in your posts?

Posted by Chris at 2025-02-21 09:29:59 UTC