𝗬𝗼𝘂 𝗰𝗮𝗻 𝘀𝗽𝗼𝘁 𝗮 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗽𝗼𝘀𝘁 𝗮 𝗺𝗶𝗹𝗲 𝗼𝗳𝗳. It could be quietly throttling your reach instead of boosting it. AI, IS a great tool but the truth is: if you’re just copying and pasting what it gives you… you will get caught out. You can see it straight away. There’s the classic giveaway words like ‘meaningful’, ‘impactful’, ‘no fluff’, ‘authentic journey’, ‘truly inspired’. Not to mention the weird overuse of the weird hyphens (—) like they’ve just discovered punctuation and gone mad with it. Or the clunky formatting with every line feeling like it’s been centre-aligned by someone who’s never used LinkedIn before. Then there’s the structure: 1. Opening line promising a life lesson 2. A paragraph that reads like a TED Talk transcription 3. A “Let me explain” or “Here’s why that matters…” moment 4. Then a perfectly polished “insight” that somehow says nothing at all I 100% use Chat GPT and use it regularly. The difference is, my prompt each time is longer than the text I want to receive back. I only use it for inspiration and making the flow of my existing content work. People can feel when something isn’t written by a human. Even if they can’t explain why. It lacks your tone of voice. It lacks vulnerability. It lacks that slight messiness that makes us relatable. If you’re serious about building your personal brand, authenticity isn’t optional. It’s everything. And while ChatGPT can help you brainstorm or structure ideas, your own voice has to shine through. Social media isn’t a writing competition. It’s a connection competition. And if you're not showing up as you, then someone else will and they’ll win your audience while you're busy sounding like AI on autopilot. Have you spotted any ChatGPT giveaways recently? Keen to know more, do you stop reading if you know it's written by AI?

Posted by Chris at 2025-06-01 08:32:01 UTC