B2B social media has changed and the smartest brands are playing it differently. Gone are the days of shouting into the void, hoping your post lands with someone halfway relevant. Now, the sharpest businesses are going smaller, more specific, and far more intentional. Instead of pushing one brand to the masses, they’re launching separate channels for each service or product, designed to speak directly to the people it’s built for. Why? Because a thousand views from the right audience is worth more than a hundred thousand from the wrong one. It's not about going viral, it's about going valuable. This is exactly what we're doing with UK Homes Network. It’s not designed for everyone… it’s built only for people in property. Developers, landlords, investors, and service providers who are tired of sifting through generic noise on platforms that weren’t made for our industry. This is where social media in property is heading. More specific, more useful, and much more valuable. For property developers and landlords, this shift is huge. If your feed is full of content that actually speaks your language and helps your business grow, you’re far more likely to tune in. And if you're the one creating that kind of content, you’re building trust at scale. I’ve been seeing this trend more and more across the property space and in this video, I break down what it means for your own brand strategy.

Posted by Chris at 2025-06-30 13:53:35 UTC