THE HIDDEN REASONS YOUR PROPERTIES SIT ON THE MARKET LONGER THAN YOUR COMPETITORS' You've priced it right. The location's perfect. The photos are stunning. So why are other similar properties moving off the market while yours seem to stagnate? The answer might be hiding in plain sight – in the words you're using to sell them. Here's a fact: One thing that gets buyers through the door are compelling words crafted to speak to their own desires and concerns. In other words what they value most from purchasing their next home. So, the question is… where is weak writing costing you sales and how do you go about fixing it so you can transform your business to one that moves properties quicker? In my experience, talking about this with developers, agents, builders and others in property sales, I see the same few issues… • No Storytelling to Help Buyers Visualize Their Future • Generic Descriptions That Blend Into the Background • Failing to Address Buyer Concerns and Objections • Weak Calls-to-Action That Don't Motivate Action • Wrong Tone for the Target Audience Resonate with you? If so, the good news is that these are all issues that professional and creative copywriting can solve. (Perhaps you can add more to the list?) And I’d like to share my thoughts on each one of the above in a series of posts that address these issues for all of you in the UK Homes Network. Later this week will be the first on my list and a subject that’s dear to my heart as a writer and storyteller. Cheers for now, David P.S If you have more to add to my list then drop me a note on here or email me at thecoastalcopywriter@gmail.com #storiesthatsell #copywriting #wordsthatconnect

Posted by David Hoey at 2025-07-07 12:32:35 UTC