Hi there everyone, hope you’re having a great week and enjoying another heatwave? "Short and sweet, To end the week" I was at a great networking event this week and I was asked by someone what they could do to ensure that what they write is engaging, connects with the reader and, most importantly persuade. My answer was to consider mixing these 3 key ingredients: RELEVANT – RESONANT – REMEMBERED 1. Relevant Your message needs to appeal to the reader, answering a question or solving a problem they have. 2. Resonant Share your experiences not just information. 3. Remembered You want what I call a “sticky takeaway”. Use a style, phrases and language that can be retold. Hope you all have a great weekend. Like what you’ve read? Want to know more? Well, I’d love to hear from you… Feel like you want to tell your story in a more authentic way? Share it with me and maybe we can work on it together? Drop me a reply to this post or email me at thecoastalcopywriter@gmail.com Cheers, David #wordsthatconnect #copywriting #storiesthatsell

Posted by David Hoey at 2025-07-10 15:34:44 UTC