He’d just closed another £350,000 job to build on a luxury extension and annexe, after the customer found him through his social media videos. My client P was looking to take his design and build business to the next level and enter the luxury construction market. P didn’t have time to waste. He knew social media was the key to unlocking the next level. You see, he’d already hand a hand-full of high-networth clients through his videos and now he wanted more. And you may be in a similar position to my client P, you've built a 6 or 7-figure business offline, but now it's time to grow your business on social media… Well, what I’m about to share with you works whether you have 1000s or less than 100 followers. In the luxury home improvement market, knowing how to use videos on social media is essential as it’s the new way high-networth people are finding their contractors. But knowing what to post to attract them can feel time-consuming and overwhelming. THE SOLUTION When we first started working with P we made a few tweaks to what was being shared within his video. You’ll want to see the results because this was the backbone of him attracting high paying clients. Firstly, you need to know Anyone can shoot videos on their phone—but if you want to stand out and attract high-net-worth clients, your content needs to have that wow factor. The key? Use drone footage, compelling storytelling, and smooth camera movements to elevate your visuals. The best part: you don’t need extra time in your day. You can film this kind of content while you're already on site. Keep your videos: Real Relevant Raw THE RESULT Once we started creating videos this way—highlighting the build process and telling the customer’s story—we just had to optimise the video to get it in front of the right audience. If you want to have similar results to P from your social media. Smooth, wow factor, drones, video structure…. Message me with the word “Growth” Speak soon, Rohini “Growth” Makwana P.S I have a privacy agreement with my clients to protect their identity.

Posted by Rohini Makwana at 2025-08-18 17:59:45 UTC