Did you know that an empty property can take up to 3x longer to sell than a staged one? So many people find it hard to visualise an empty space, and when they walk in to an unfurnished home they see… walls, floors and questions. *How big is this space? *Where would my furniture go? How much will fit in? *Why does it feel so cold? Staging answers those questions quickly. Instead of uncertainty, they feel lifestyle, aspiration and understanding of how that space can feel like home. For developers, that means more viewings, less time on the market, reduced holding costs and far less likely to have to drop the price. The developer of the home in the picture had previously left staging until a property had been on the market unsold for months. Staging had been such a success that for his next development, it was factored in so it was staged before hitting the market. The result - the property sold within 7 days. Developers – are you factoring staging into your GDV projections, or leaving sales to chance?

Posted by Claire at 2025-10-01 11:41:17 UTC