If you have no branding, you have no business... If you have no branding in a hated industry, you're finished... OK... bit dramatic granted, but it's important. I don't get put much these days so I record webinars instead. Portfolio Building is the most distrusted, unqualified and unknown profession in the sector. It is the poison chalice of property - bar none. Full of Cowboys, 'Boys' and Newbies The vast majority have: - No training - No compliance - No clue Setting up a business to stand out from the sea of detritus operators that burns investors and sows resentment has been hard. Branding the evokes quality, security and professionalism - as well as consistency so your clients 'hear you in stereo' (great anology Danielle Bell) - has taken time as well as lots of trial and error. The Result: - 8 Partners (our clients - I only work with small numbers) - Multiple investment transactions - More leads - including much-touted but often elusive 'off-market' opportunities - An email readership of over 3000 - A follower count of over 5000. So it was great to present my knowledge and journey to the mentees of Wendy Whittaker-Large HMO Success / Best Nest Property where I first began my property education as one of her mentees. Branding is more than window-dressing. It's the epitome of who you are and what you stand for. In a sector full of Pinochios... it makes you the professional. Want to know more? DM me.

Posted by James Lovell-Smith at 2026-01-16 11:17:00 UTC