£300k Average UK House Price - What The Headline Isn't Telling You UK average house prices have hit a record £300,000 This sounds like the market is flying again… it isn’t It’s more nuanced than that Right now, the property market feels confusing Prices are up, but activity feels slow (I know this first hand as I’m trying to sell one myself) Mortgage rates are easing, but affordability is still stretched I’m seeing that buyers are cautious Sellers still have 2021/2022 pricing in their heads An average of £300k doesn’t mean everything is rising - some areas are pulling up the average whilst others are flatlining In slower markets you win through discipline For developers this means conservative GDV’s and tight build cost control become crucial When feeling is flat, the scope for negotiation improves So if you approach this current market correctly you: Buy better Stress test harder Protect downside If you’re currently looking to sell either land or property with development potential, I’m more than happy to look at the numbers and give you an honest view on whether it makes sense in this current market To summarise… £300,000 average house price makes a great headline but in reality there is far more to it than the press make out

Posted by Sam Bastow at 2026-02-11 11:38:28 UTC