Ex‑estate agent confession: Most buyers make a decision in the first 30 seconds of a viewing. They might not say they have… but they have.It’s not the EPC rating. It’s not the square footage. It’s not even the kitchen half the time. It’s the feeling. Entrance. Light. Smell. Noise. Clutter. Energy. That’s why I always laugh when people talk about property like it’s purely numbers. Numbers matter, obviously. But humans buy with emotion and justify with logic. Same goes for events. Same goes for networking. Same goes for personal brand. If the room feels off, people leave early. If the room feels right, deals happen. That’s the standard we’re chasing for Birmingham on Thu 26 Feb.

Posted by Chris at 2026-02-18 10:51:18 UTC