I’ve always believed brands do better at our events because the environment is different. People are not rushing around. They are not trapped in rows of chairs. They are not half checking their phones waiting for the evening to end. They are stood with a drink, speaking properly, taking in the room, meeting people naturally. That is why I’m genuinely excited for the businesses exhibiting with us in Manchester, and especially the ones stepping up as headline sponsors. Roma Finance and Falcon Insurance are both taking that position, and I think they’ll do brilliantly in that room. When the setting is right, your brand lands differently.

Posted by Chris at 2026-04-14 18:45:01 UTC