92% of HMO landlords now tailor their properties to appeal to specific tenant groups. That's not a coincidence. That's the market telling you something. The days of buying any terrace, putting in as many beds as possible, and hoping someone moves in are over. The landlords winning right now are the ones who start with the tenant and work backwards. Who am I building this for? Professional workers near a hospital or business park? They want en-suites, fast WiFi, a clean communal kitchen, somewhere they're not embarrassed to bring a colleague back to. Students near a university? Different priorities. Location proximity matters more. Price point matters more. The data confirms it. 25% of HMO landlords now prioritise en-suite bedrooms when identifying investments. 23% prioritise energy efficiency. 19% prioritise proximity to work hubs and transport links. 19% prioritise larger bedroom sizes. These aren't luxury additions. They're the baseline for professional tenants in 2026. This is exactly what we do on our project, all en-suite and kitchenettes where possible. The product has to match the tenant. And the tenant has to be identified before you buy the building. Get that right and voids are rare. Get it wrong and you're cutting rent to fill rooms that nobody wants. (c) Jim Holland on Linkedin

Posted by Cristian Bunescu at 2026-07-22 16:37:34 UTC